Monday, July 9, 2012

Have You Listened To Our Podcast?

Have you heard our new podcast with authors?
Check it out here.

Episodes include:
  • Deborah Roebuck on Body Language
  • Abe Zakhem on his Business Ethics book for Business Expert Press
  • Roger Hussey on his Strategic Cost Analysis book for Business Expert Press
  • Ken Everett, author of Designing the Networked Organization
With more coming monthly!

Monday, June 4, 2012

Interview with Business Expert Press's BRASS Award Winner

Joel Glogowski, Economics, Public Management and Policy, and Business Librarian at Georgia State University Library, will receive the BRASS/Business Expert Press Award for Academic Business Librarians Award, which we'll be delivering at the RUSA Award Ceremony at ALA on June 24.

Talk a bit about what drew you into librarianship in general, and to business librarianship in particular.

As an undergraduate history major at Union College I had to write a senior thesis. That was my first introduction to scholarly research. I enjoyed the process of digging through databases and catalogs, generating search terms and thinking about how to approach my topic from various angles.  After I graduated from college I served for a year as an AmeriCorps VISTA volunteer working on a series of entrepreneurship classes for single parents and minorities in rural South Dakota. I felt in many ways my role was similar to that of a librarian in that I worked to provide resources to people with specific information needs. When I first started at Georgia State University my job responsibilities focused on undergraduate research. I didn’t have a subject specialty and I never thought I would end up as a business librarian.  It wasn’t until a departmental reorganization in 2009 that I became a subject librarian. There was an opportunity to fill an open business librarian position. I thought it would be a great opportunity to develop a different set of skills so I gladly took on the new responsibilities.  I’ve really enjoyed working with the business students and faculty.

What are the most frequently-asked questions you get from your students about business issues?  What's topmost on their minds?

Lately I’ve been getting a lot of questions about globalization.  The entire university is working on globalization initiatives and the Robinson College of Business is driving a lot of that.  Of course there are concerns about what’s going on in Europe and the impact that will have on the global economy. But students are always looking for opportunities and potential new markets all over the world.

What role is electronic content, and in particular electronic books, playing at GSU?  How are students (and faculty) using them, and what are the key features they're seeking -- are bells and whistles important, or is a simple interface and a PDF for downloading sufficient?

Students are really drawn to electronic articles.  The transition to ebooks has been a little slower. Although, as mobile devices, tablets etc. are becoming more popular I see more students becoming comfortable with ebooks. Georgia State University is largely a commuter school and many of the students commute a long way. For those students the ebooks are really great. We have recently added a couple of ebook collections to the library. We haven’t done a formal assessment of student and faculty attitudes towards ebooks, but from talking to students and faculty in class it seems like they want the ability to download and to highlight and comment on the text.  DRM limits some of the flexibility students have with ebooks which is why, I think, they haven’t been more popular. I understand the Business Expert Press ebooks are DRM free, which makes them a really attractive option for places like GSU.

Any exciting initiatives underway at the library?  Whether technological (new web interface or discovery tools?) or policy-oriented (how you work with faculty/students), what's changing at GSU?

Last fall we rolled out EBSCO’s EDS and made it the default search box on our library’s homepage. Students really like the efficiency it offers. We also developed a mobile website last fall that’s generating a lot of interest. According to our stats over 13,900 different people visited the site through April 16th. This summer we’re planning to offer games via social media that aim to increase student awareness of library services and promote library skills.

Wednesday, February 29, 2012

Interview with the Author: Deborah Roebuck

First, can you tell us a bit about who you are?
Over the last 25 years, Deborah Britt Roebuck has focused on helping individuals develop their leadership and communication skills. Her innovative approaches and interactive style complement her role as coach, mentor, speaker, professor, and facilitator. She has worked in service, manufacturing and public sector environments across a broad range of industries to collaborate with clients to enhance work productivity and relationships.
Currently she is a Professor of Management, where she teaches courses such as Organizational Communication, Ethics for Managerial Decision Making, Reinventing Business Leadership, and Women’s Leadership Lab. She has taught for colleges and universities in Romania, Finland, and Singapore.
She just completed her latest book entitled, Communication Strategies for Today’s Managerial Leader. Her presentations on ethical leadership, business and organizational communication topics have carried her to regional, national and international conferences.

What is the book and why you should read it?
Communication continues to be the life-blood of all organizations. No organization and its leaders can achieve goals, build the company’s reputation and brand, or win friends and customers without effective communication.
However, too often individuals are promoted into managerial leadership roles without realizing their communication skills could make or break them. These individuals are often subject matter experts, but lacking in the communication skills so vital for leading others. Unless they are willing to invest time in sharping their communication skills, they fail.
Numerous research studies have stated, and I have found true in my own managerial leadership roles, a leader spends the majority of his or her day interacting with others. As a managerial leader, one faces many challenging situations such as determining how to inspire a shared vision, building trust within a team, listening with an open mind, giving feedback, and encouraging collaboration, to name a few. The focus for the managerial leader switches from “doing things” to “leading others to accomplish tasks. Leaders need to build teams and to maintain relationships with all stakeholders. The best way to make that happen is through skills such as listening, asking questions, mastering nonverbal communication, employing emotional intelligence, understanding conflict, using mentoring, coaching, and counseling as well as giving feedback.
Therefore this book will provide fundamental guidance for those who lead others or who desire to move into managerial leadership role. It will raise awareness and provide strategies for the oral, written, and interpersonal communication skills so needed by managerial leaders to achieve goals and build relationships.

What are the top trends in your area(s)?
Technology is the great enabler of communication, so I think technology will continue to make a huge impact on how we work and play. Some of the latest technological innovations to change our way of work include Cloud computing, book readers, SMART phones, social media networking, and interactive websites.
Savvy organizations will embrace social media as a communication tool. Sales professionals will use it to attract and interact with prospects. Marketing professionals will use Social Media to engage customers, monitor, and strengthen their brand. Social Media will allow customer service reps to be more proactive and available for customers. Human resource professionals will be able to recruit the talent and grow cultures as well as deliver just-in-time delivery of instructional training.
PowerPoint presentations will become more streamlined and more presentations will be viewed on SMART phones and other handheld devices. More on-line meetings and webinars will occur, and the technology will improve so that it will almost seem like face-to-face interaction.
The new requirement for ‘plain language’ will impact the written communication practices of organizations. The emphasis upon the written word will continue because of the wealth of written communication that takes place on the world-wide web.
Speed of access to information will be challenging. Another challenge will be determining how much information to make available and gauging what is already available.
More organizations will adopt a coaching culture to help grow their leadership pipeline as well as employ more temporary and contract workers.
Organizations will continue to go global, so more working around the sun will occur through virtual interaction. Individuals will need to understand and appreciate the opportunity to work with individuals with different cultural backgrounds.
Managerial leaders will be called upon to communicate and build the organization’s image and brand with both internal and external stakeholders. The successful managerial leader will need to keep up with the trends and be a continuous learner to know what’s out there.

What do you like best about using e-books? Do you own an e-book reader (if so, which one and why)?I would have to say that the biggest advantage is the convenience factor. If you are traveling, you don’t have to carry a book!
I don’t have an e-book reader yet! I’ve been talking about getting one, but just haven’t done it.

What made you decide to publish with Business Expert Press?
I liked what David shared about the mission of Business Expert Press in the catalog. The first time I interacted with him, I immediately appreciated his knowledge, his passion for this products and his dedication to his authors. After I signed the contract, I had a few setbacks, which ultimately put me in a situation where my book was delayed for a year. David was understanding of the situation and demonstrated compassion. My desire is that the book was worth his wait.
Debbie DuFrene was also just wonderful to work. She guided me throughout the process while providing ongoing feedback.

Have you read any other Business Expert Press books, and if so, which one was your favorite?
Gary May is a terrific colleague of mine so his Business Expert Press book on Strategic Planning: Fundamentals for Small Business is the one to read. I also look forward to reading Debbie DuFrene and Carol Lehman’s book on Virtual Teaming.

What prompted you to write this book?Actually, I would have to say David Parker. At this point in my career, I have learned a few lessons. So I thought others might be interested in my story. I have always focused on the people-side of the organization, so writing this book was a natural extension of my desire to help and serve others.

What were your favorite business courses when you were in school?
Not surprisingly, the courses that focused on the people-side of the organization such business communication, leadership, ethics, and organizational behavior.

What do you like to do when you're not working?
I enjoy traveling, watching my daughter ride her horses, and antiquing! I’m looking forward to my first grandbaby, Estella Grace, in July!

What was the best non-business book you read recently?
Millionaire Moms-The Art of Raising a Business and a Family at the Same Time by Joyce Bone... Although I’m not sure this classifies as a non-business book, but it was terrific!

How long did the process of writing the book take you?
The process took me about nine months from the time I wrote the first chapter until I reviewed the final page proofs.

Wednesday, February 22, 2012

Business Expert Press Announces New Podcast

In our first ever podcast, Business Expert Press's founder, David Parker, speaks about the company. Following him, author of Designing the Networked Organization, Ken Everett, speaks on Architectures of Collaboration. Tune in to our podcast to hear from our authors as they lecture on topics related to their books.

Follow our podcasts here:

Wednesday, February 15, 2012

Top Trending Book: An Overview of the Public Relations Function

Summarily, Bowen, Rawlins, and Martin eliminate some long-standing false dichotomies, such as whether one must choose between being a PR professional and being ethical. Nor is it necessary to choose between writing for an academic or professional audience. Finally, it is not mandatory that an ethicist, whether in the classroom or in print, choose between taking a stand and being a credible source of information. In some exceptional situations, one may accomplish all of these goals concurrently. Excellent evidence is entitled An Overview of the Public Relations Function. -- Thomas W. Cooper (2011): Ethics in Public Relations Clothing, Journal of Mass Media Ethics, 26:2, 183-186.
An Overview of the Public Relations Function provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

So it is important to find a new book, An Overview of the Public Relations Function, by Shannon A. Bowen, Brad Rawlins, and Thomas Martin (2010) which is impressive and which flows the right way around. Yet, in an age of value relativism and moral continental drift, it is refreshing to find a text written about ‘‘the maestros of spin,’’ which both demonstrates and urges the right way around. -- Tom Cooper, Emerson College, Journal of Communication ISSN 0021-9916

Tuesday, January 31, 2012

Coming soon to the Business Expert Press Collection: As I Was Saying...Thoughts on International Business and Trade Policy, Exports, Education, and the Future

Coming soon to the Business Expert Press Collection is Michael Czinkota's As I Was Saying...Thoughts on International Business and Trade Policy, Exports, Education, and the Future.
With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark—an award winning and syndicated cartoonist—this exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities. Czinkota quickly takes the reader on a voyage between sight and word, and even hard core analysts will not be able to avoid cracking the occasional smile. A long-term vision, accompanied by ongoing analysis of the key international business and marketing issues that shape our global world is just a little of what you’ll find inside. There is the old saying that “When storms come about, little birds seek to shelter, while eagles soar.” By reading and enjoying this book, you are hopefully likely to prefer the altitude of the eagles!
Check it out and preorder here.

Monday, January 30, 2012

Interview With a Librarian: Bob Kelly of Eastern Michigan University

Bob Kelly is the Collection Development Librarian for Eastern Michigan University.

What prompted you to start the trial?
Dave’s enthusiasm about developing a more user friendly paradigm in eBook publishing piqued my interest at the 2010 Charleston Conference. EMU participated as an advisory board member so helped to influence the ultimate product design.

What prompted you to purchase it?
The title list was a good fit for EMU and its College of Business. Additionally the fact that we paid once and owned the titles without any restrictions really appealed to me in terms of having the content available to our community, truly 24-7 365.

What's your opinion on e-books in libraries today in general?
We purchased a large number of eBooks in early 2000, but after experiencing low use and the challenges with the interface, we decided to not purchase this format until it was more mature. Today we see the market finally beginning to settle on e-readers as a delivery device. So with that in mind we are looking for content portability that is device agnostic and has minimal drm restrictions. Most publishers are not there yet, but with Ebrary’s move to downloading content to an eBook reader, we are seeing publishers become more comfortable with the format. Perhaps learning from the experience of BEP, publishers/authors will be more open to making their content accessible.

Electronic books work really well for EMU's Business students, many of whom take classes while working full-time and raising families. Being able to provide immediate full text via a browser really helps. Electronic books are also ideal for online courses, so I try to purchase many titles in electronic form.

Why choose Business Expert Press?
BEP provides uncomplicated access that makes my job as a reference librarian easier. I really appreciate that students won't find access blocked when another student is using the book and the assignment is due the next day. Electronic books work really well for EMU's Business students, many of whom take classes while working full-time and raising families. Being able to provide immediate full text via a browser really helps. Electronic books are also ideal for online courses, so I try to purchase many titles in electronic form.