Wednesday, December 28, 2011

Interview with the Author: Phil Romero

First, can you briefly tell us what your book is all about and why we should read it? 
The book explains why the investing environment of the next few decades will be less benign than for the last 30 years.  This is true for two main reasons:  Demographics and Debt.  The book is an illustration of how a better understanding of economics can deliver profits for any executive—in his/her job, and in personal investing.  The first seven chapters outline the long term forecast, and the final three chapters outline action steps the reader can take to exploit these trends.

What are the top trends in your area(s)? 
The population of the developed world—and increasingly, in emerging markets—is aging. That means they will accumulate fewer assets and become more dependent.  That’s the Demographic trend.  It leads to the Debt trend: Aging populations will bloat government budget deficits and retard rising asset prices.

What made you decide to publish with Business Expert Press? 
Business Expert Press emphasizes tight books whose knowledge can be acquired just in time, and at a reasonable price.

Have you read any other Business Expert Press books, and if so, which one was your favorite? 
I’ve read both of Don Stengel’s books.  I am partial to his managerial economics book because it uses a very accessible example (an ice cream stand) to illustrate concepts that can be hard for readers to grasp.

What prompted you to write this book? 
It is very evident that many Baby Boomers have not saved enough for retirement, especially after 2008 sank their portfolios. I fear that many will delude themselves into believing that markets can still bail them out—they tried with dot com stocks in the 1990s and with real estate in the 2000s.  They need to hear some inconvenient truths while the still have time to plan.

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